Magazine Analysis

NME Magazine analysis

Who is the publisher of NME ?

NME is published by IPC media a large magazine publishing company with many other magazines.

Who is the target audience of the magazine ?

The target audience of the magazine would be primarily aiming for 16 up to around 25 year olds as the are certain adverts and inserts in the magazine sugesting that. The majority of the advertisments in the magazine are about alternative music and indie rock which is a big thing for teenagers at the moment, other adverts in the magazine include; alcohol which  is obviously suggesting that it is read by over 18 year olds and maybe a few adverts about festival wear and camping for festivals like reading and leeds which are large indie alternative music festivals.

What is the price of the magazine ?

The magazine has increased price from last year to £2.40.

How often is it published ?

NME is published very regularly on a weekly basis unlike other magazines that are usually oublished on a monthly or even a seasonal basis.

What is the circulation ?

Large circulation (29,020 - Google)

What is the monthley revenue ?

The monthly revenue for the magazine is £495,299.20, the revenue from advertisment alone £67,071, altogether £562,370.20.

Cover Analysis

Inside:

Fasion advert

Fasion advert

Inside NME (15th Oct issue) there are 66 pagews in total, 17 of those pages have advertisments on which consist of clothing, mobile phones, large amaounts of music, beverages and festival requirements. The clothing and fashion adverts brands that have been advertsied are aimed at middle class people and more non-mainstreaners. The large quantities of music being advertised is also alternative music, idie rock/math rock, there also concerts, gigs and festivals being advertised which ofcourse will be for people of the age 16/18 and up. Alcoholic beverages are advertised such as beer and Jack Daniels™.

There are a total of 7 double page spreads, 2 of which are of florence the machine (cover artist), the other 5 double page spreads are on other artists who are all obscurely dressed in what looks like second hand clothes.

Page layout/fonts & sizing

Florence double page

Throughout NME a consistent house style is kept, this is done by keeping all fonts, sizing, layout and colouring the same, unless there is a specific double page or a more in depth article, in that case it will have its own font and layout taylored for the article. The majority of the text used is sans serif in black on a white background make it stand out and making it inveitabley easy for the reader to read.

Page layout/fonts & sizing

Page layout/fonts & sizing

The house style used in the magazine is extremely approrpiate, its almost trying to be indie in itself, very plain and dull with a fair few picture which in my personal opinion makes its more appealing to me as a reader.Its clear that all pages here are noticeably from the same magzine and have a very well presented house style.