Evaluation Question 3

What kind of media institution might distribute your media product and why?

The magazine industry in the UK is dominated by several different magazines, below are the circulation numbers of the top music magazines in the industry.

• Mojo ( Bauer Consumer Media ) : 87,555 ; -7.5%
• Q ( Bauer Consumer Media ) : 77,522 ; -12.1%
• Uncut ( IPC Media Ltd ) : 62,305 ; -14.2%
• Kerrang! ( Bauer Consumer Media ) : 42,077 ; -2.1%
• Metal Hammer ( Future Publishing Ltd ) : 35,259 ; -15.7%
• New Musical Express ( IPC Media Ltd ) : 27,650 ; -14.0%
• Hot Press ( Osnovina Ltd ) : 17,688 ; -0.2%

www.ipcmedia.com/

www.bauermedia.co.uk/

Along with the top music magazines comes the top publishers for those magazines which are IPC Media and Bauer Consumer Media. Both publishers have different magazines that cater for different genres and styles, IPC Media have a total of two music magazines, one of which is NME which is very indie style of music and appearanceand the other is Uncut which is aimed towards the older generation, it features music from artists such as David Bowie & Blondie ect. On the other hand Bauer Consumer Media has a total of 3 music magazines, one is Kerrang which caters for rock music and the grunger scene, another is Mojo which is an all round genre magazine as it is stated on their website. The third magazine published by Bauer is Q, Q is aimed primerilly at all genres but mainly the music that is in the charts at the current time, their primary audience are "Q's audience is composed of passionate, engaged and open minded music fans driven to continually discover new music" taken form Bauer's website.

A print screen from Bauer's website

A print screen from IPC Media's website

My magazine would be very similar to how NME is processed and published, this is becuase my magazine is a weekly published magazine, its also aimed at the same audience as NME and the same genre of music.

My chosen publisher would be Bauer Consumer Media as they allready have a wide range of knowledge in the music department from taking on 3 other music magazines, they also do not have a music magazine that is aimed primerilly at the audience that my created music magazine is aimed at, this could be very beneficial to the publisher and the magazine alike.

Here are two NME front covers that look similar in style to my own front cover. As you can see both front covers have used a maximum of 3 different colours on the fonts and font backgrounds, all 3 colours that have been used are contrasting to each other which makes them stand out when put on top of each other.

The images on both magazines are similar to mine in posture, poses and stance of the models, another small addition to my magazine is that the models head covers part of the magazine title, this makes the magazine look slightly more authentic to the reader and the viewers of the magazine.














The socio economic groups will help me choose and decide the pricing of the magazine and the distribution, below is an extract from a website describing the socio economic groups of today.

Market Research agencies often divide the population into different groupings, based on the occupation of the head of the household, for the purpose of drawing comparisons accross a wide range of people - it is used to see how people in differing socio-economic situations react to the same stimuli. The groups are most often defined as follows:-  

A- Higher managerial, administrative, professional e.g. Chief executive, senior civil servant, surgeon

B - Intermediate managerial, administrative, professional e.g. bank manager, teacher

C1- Supervisory, clerical, junior managerial e.g. shop floor supervisor, bank clerk, sales person

C2 - Skilled manual workers e.g. electrician, carpenter

D- Semi-skilled and unskilled manual workers e.g. assembly line worker, refuse collector, messenger

E - Casual labourers, pensioners, unemployed e.g. pensoiners without private pensions and anyone living on basic benefits

This helped me to choose the overall price of the magazine and to confirm the target audience of the magazine itself.